Whiplash(Michigan)

Company History & Overview

Whiplash helps brands keep their promises to customers by coordinating seamless, end-to-end omnichannel fulfillment.

As one of the nation’s leading omnichannel fulfillment providers catering to both established and emerging brands, Whiplash manages a sophisticated nationwide distribution and fulfillment network for maximum speed and flexibility. With 18 state-of-the-art facilities and 6.5 million square feet of warehouse space, we are the experts in managing integrated, world-class fulfillment strategies for clients across multiple channels.

By embracing the latest technological advancements and automation solutions, Whiplash is uniquely equipped to handle the demands of our evolving retail marketplace. Our technology platform offers merchants an unprecedented level of connectivity with their customers and inventory management systems, ensuring real-time, data-driven insights for rapidly-scaling D2C brands in addition to retail and wholesale merchants. No matter whether your order volumes are in hundreds or the tens of thousands, we can scale effectively alongside you to ensure the highest level of support for you and your customers.

As consumer expectations grow for swifter delivery and increased communication touchpoints, Whiplash has pioneered a flexible and high-performance approach to warehousing and fulfillment which can be tailored to suit merchants’ unique needs. Through the strategic placement of our facilities in proximity to major consumer and transportation hubs, we drive effective cost savings for clients while still achieving the fastest possible turnarounds and unparalleled standards of service.
By partnering with Whiplash, you will gain the powerful backing of a strategic, nationwide footprint and an extensive team of fulfillment experts – empowering your business to be the best it can be.

How we are different

Our team of seasoned industry professionals brings decades of collective knowledge and experience to the design and implementation of efficient, cost-effectiveecommerce fulfillment solutions. The key to our success has been our foundationalcommitment to putting products on the consumer’s doorstep on time and configured to meet your exact specifications.Whiplash has over 30 years of combined experience serving many consumer goodsindustries, as shown below. Our infrastructure and technology are designed to manage fulfillment for ecommerce brands of all shapes and sizes.

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