What made K18 irresistible to Unilever?

A Note From Me

What made K18 irresistible to Unilever?

In December 2023 Unilever announced its intention to acquire K18 and run it as part of Unilever Prestige- their ultra premium personal care portfolio. While details of the deal weren’t disclosed, I calculate that the price approached $1B based on their expected revenue and for multiples paid on similar deals by Unilever. There is no shortage of brands for strategic acquirers like Unilever to look at so what made a 3 year old startup with only a few sku’s worth pursuing?

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New Episode of E-commerce on Tap

Welcome to Season 3 of Ecommerce On Tap! In our first episode, we’re thrilled to introduce our new co-host, Aaron Alpeter from izba, bringing his expertise in logistics and supply chain management to the show.Join us as Aaron and I share our unique factory visit experiences, revealing insights and stories you won’t hear anywhere else. Ever wondered how a factory visit can change your perspective on a product? Hear how my experience did just that with Beanie Babies.

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