Transitioning from FBA to a Right-Fit 3PL

The Challenge

A bedding brand with a heavy pillow mix was running all fulfillment through Amazon (FBA). While inbound freight was efficient, storage and parcel fees were volatile and unpredictable — especially during peak. The brand needed to lower per-order costs, gain cost stability, and maintain delivery speed while shifting non-Amazon fulfillment to a 3PL.

Our Approach

We started with a full network analysis, mapping one year of demand and modeling zone coverage and inbound freight across candidate cities. After running a 3PL RFP, we rebuilt our model with actual fulfillment and parcel rates to forecast true landed cost by configuration.

Using that model, we pinpointed the biggest cost levers — inbound freight, storage tiers, receiving, and parcel SLAs — and guided them through partner selection. Izba coordinated onboarding, SIOP integration, and planning rebuilds to align 3PL WMS data with their systems.

The Outcome

They achieved $8–$10 savings per order on non-Amazon channels while maintaining delivery speed. With predictable 3PL pricing, margin planning and invoice auditing became straightforward. The brand gained control over carrier mix, packaging, and labeling, and found the ideal hybrid structure: Amazon on FBA where it excels, everything else through a purpose-fit 3PL.