From Direct to Consumer Darling to Retail Ready

The Challenge

Grove Collaborative, a leading DTC brand in natural products, was preparing to launch into Target — their first major retail partner. Their DTC fulfillment network was already stretched, and early plans to partner with a marketing-first warehouse risked high costs, poor compliance, and retail chargebacks.

Our Approach

Izba helped Grove navigate retail readiness with structure and speed:

• Fulfillment partner selection: Guided Grove toward a proven retail 3PL with Target experience, avoiding costly missteps.
• EDI implementation: Integrated EDI with Grove’s ERP and completed live testing with Target’s systems, preventing launch-day errors.
• Implementation and training: Managed rollout, troubleshooting, and training to ensure Grove’s team could own retail operations long-term.

The Outcome

Grove’s first year in retail exceeded $10M in Target revenue, built on strong operational foundations. The brand expanded to additional retailers with confidence, supported by clean data flow, trained teams, and a scalable retail infrastructure.

The Takeaway

Even top DTC brands need a new playbook for retail. Izba helps teams make that leap — identifying the right partners, implementing the right systems, and ensuring growth doesn’t come at the cost of control.