How to Join Walmart Marketplace: 7 Steps to Get on Walmart.com

If you want to join Walmart Marketplace, the process is shorter than most brands expect, and the part that decides whether you get approved happens before you fill out the application. Walmart's own Marketplace site lays out the path: meet seven minimum qualifications, create your account, connect your catalog, and launch on four basics (assortment, content, price, and shipping speed). There are no setup, monthly, or hidden fees.

Here is each step in order, with what to check before you start. Everything below comes from Walmart's Marketplace site unless we say it is Izba's own view.

Step 1: Check that you meet Walmart's minimum qualifications

Walmart lists seven minimum qualifications to join, and they apply before you do:

1. A business tax ID (an SSN is not accepted) or a business license number
2. Supporting documents that verify your business name and address
3. A history of marketplace or ecommerce success
4. Products with GTIN/UPC codes from a GS1 company prefix
5. A catalog that complies with Walmart's Prohibited Products Policy
6. Fulfillment through Walmart Fulfillment Services (WFS) or another US B2C warehouse with returns capability
7. An account with Marketplace Wallet or a third-party payment provider

If one of these is missing, fix it first. It is much easier to close a gap before you apply than after a denial.

Step 2: Gather your business documents and product codes

Pull together your tax ID or business license and the documents that verify your business name and address. In Izba's experience, a mismatched business document is one of the easiest ways to get an application denied, so check that your legal name and address read the same way everywhere before you submit.

Then confirm your barcodes. Walmart requires GTIN/UPC codes tied to a GS1 company prefix, so codes bought from a reseller are worth double-checking now.

Step 3: Screen your catalog against the Prohibited Products Policy

Go through every SKU you plan to list against Walmart's Prohibited Products Policy (opens in new tab). One prohibited item in your catalog can put the whole application at risk, and it is far easier to pull a SKU from the list than to appeal later. If you sell in a regulated category, this is the step worth slowing down on.

Step 4: Decide how you will fulfill orders

Walmart requires fulfillment through WFS or another US B2C warehouse that can handle returns. WFS has no setup or monthly fee. Walmart's pricing page lists fulfillment starting at $3.45 for items under one pound, with storage at $0.75 per cubic foot per month from January through September (Walmart Marketplace pricing (opens in new tab)).

Walmart also expects fast shipping, with orders delivered in two days or less. Which SKUs go through WFS, and which ship from your own warehouse or 3PL, is a decision to make SKU by SKU, using your real costs and velocity.

Step 5: Set up payments and create your seller account

Set up Marketplace Wallet or a compatible third-party payment provider, then create your seller account. Walmart describes account creation as a few simple steps.

This is where you can join Walmart Marketplace through Izba's link on our Walmart Marketplace page. Walmart's Marketplace pages do not state an approval timeline, so we will not guess one. Plan your launch date with some room in it.

Step 6: Connect your catalog

Walmart gives you three ways to get your catalog in: through a Solution Provider, through an API connection, or directly in Seller Center. Izba is an approved Walmart Marketplace Solution Provider, working inside Seller Center alongside your team on setup, WFS strategy, and compliance. Pick the route that fits the size of your catalog and the systems you already run.

Step 7: Launch on Walmart's four basics

Walmart's Seller Success Formula comes down to four things (Walmart Marketplace (opens in new tab)):

1. A complete assortment, guided by the Assortment Growth dashboard
2. Strong titles, descriptions, and images, tracked through the Listing Quality dashboard and its Content Score
3. Competitive prices, using the Pricing Insights dashboard or the Repricer tool
4. Fast, free shipping, with orders delivered in two days or less through WFS or Seller Fulfillment Services

Walmart rewards operational discipline from day one. There is no gentle ramp-up period, so the first weeks of fulfillment and account health matter more than most brands plan for.

What does it cost to join Walmart Marketplace?

Nothing up front. Walmart lists zero setup, monthly, or hidden fees for Marketplace and WFS. You pay a referral fee on each completed sale, and it varies by category and price point. Walmart's pricing page shows a range of 3% to 20%, with examples like 8% for consumer electronics and 15% for most other items (Walmart Marketplace pricing (opens in new tab)). Fees come out only after a sale completes.

Is there a new-seller offer?

Yes, for now. Walmart advertises up to $75,000 in new-seller savings, with conditions, for first-time sellers who start after February 1, 2026, finish onboarding, and keep good performance metrics. It includes tiered discounts on referral fees, a discount on WFS fees, and advertising credits and rebates, and it ends on January 31, 2027 or when maximum savings are reached (Walmart offer details (opens in new tab)).

Join Walmart Marketplace through Izba

Reading the steps is the easy part. The hard part is getting through them without a denial, then keeping your account healthy once you are live. If you are ready to move, start on Izba's Walmart Marketplace page and join through our link. We will be alongside you for setup, fulfillment strategy, and compliance.

If you are weighing whether the channel is worth it first, read why scaling brands are choosing to sell on Walmart Marketplace. And if the shelf is the real goal, see why Walmart.com comes first when you want to get into Walmart retail.

Izba is an approved Walmart Marketplace Solution Provider. The views and information in this post are Izba's own and have not been reviewed or endorsed by Walmart Marketplace.